The Kelpies have become the most famous equine sculptures in the world . But now they have been given another name to make them more attractive to Chinese tourists.
VisitBritain, which markets the UK abroad, has dubbed them ‘Kai Po Ju Ma’ in promotional literature in China – which translates as “glorious armoured giant horses”.
Our Kelpies gift shop features 50 great Kelpies photo gifts including, posters, phone cases, prints , clocks and bags .
It follows the results of a £1.6 million ‘Great Names for Great Britain’ campaign, which builds on the existing trend of giving relatable Mandarin names to favourite celebrities, places and foods.
“Kai Po Ju Ma” have set records with over 600,000 in their first year of opening . A new visitor centre is being built to help cope with the influx of visitors and improve their experience at the sculptures.
New Mandarin names for 23 iconic Scottish attractions have been announced in total, including Edinburgh’s Royal Mile and Glencoe.
The campaign reached nearly 300 million Chinese prospective visitors to the UK through VisitBritain’s influential Weibo and WeChat social media platforms across China. Over two million people visited the campaign pages and nearly 30 million Chinese people watched the launch video, with 13,000 new names suggested throughout the ten week-long voting period.
Andy Scott, the artist responsible for the Kelpies, said: “I’m delighted that The Kelpies have reached out to a new audience and that they have been recognised with such an evocative and dynamic Mandarin name.
“It’s a real accolade for me as the artist and the whole team involved in The Kelpies that they have been adopted for the VisitBritain campaign and been so well received in China. Download our free Kelpies screensaver
The National Mod 2008 has started this week in Falkirk . The Mod is a Gaelic festival of traditional music with a prestigious gold medal for the best in each category . To some ‘The Mod is coming home’ might seem a curious slogan to use as the Mod has never been held in Falkirk before however the slogan arises from the annual Trysts that were held in Falkirk over the centuries where drovers and cattle dealers from all over the Highlands and Islands would converge on the town to buy and sell their livestock. The Mod is Coming Home because the whole concept of the Highland Gathering had originated in Falkirk.The local organising commmittee for the Falkirk Mod 2008 has officially launched the Mod Fringe – a series of musical and cultural events (many of which are free) that will appeal to the local community and the estimated 10,000 visitors expected to attend the event between 10th and 18th October this year. Some of the musical highlights include: Live music from bands such as Skerryvore; The Red Hot Chilli Pipers; Skipinnish and many others across a number of venues in the town, A Fiddlers Rally at Falkirk Town Hall, Ceilidhs featuring established and local musicians, Pipebands and live musical performances in the town centre. Photogold has teamed up with Scottish screensavers to produce a special edition screensaver for the Falkirk Mod 2008 . Visit Scottish Screensavers for the Falkirk Mod screensaver