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Stirling Castle has been named Scotland’s best visitor attraction at the inaugural 2016 Scottish and Outdoor Leisure Awards.
The castle, which attracts about 460,000 visitors per year, beat competitors including Edinburgh Zoo and Dynamic Earth.
Winners in 17 categories were announced at an awards ceremony in Glasgow.
The castle’s executive manager Liz Grant said winning the award was a “wonderful achievement”.
She said: “Scotland’s heritage attractions, such as Stirling Castle, form an important part of the country’s wider tourism and leisure offering and it’s great to see this recognised.
“This accolade is made doubly special as it is initially voted for by members of the public and our visitors.”
View our 360 photo of Stirling Castle . Stirling Castle gifts including greeting cards, t-shirts, mugs , posters and phone cases , can be bought online at Redbubble .
Visit Stirling Castle with Airport taxi transfers Falkirk
The Kelpies have become the most famous equine sculptures in the world . But now they have been given another name to make them more attractive to Chinese tourists.
VisitBritain, which markets the UK abroad, has dubbed them ‘Kai Po Ju Ma’ in promotional literature in China – which translates as “glorious armoured giant horses”.
Our Kelpies gift shop features 50 great Kelpies photo gifts including, posters, phone cases, prints , clocks and bags .
It follows the results of a £1.6 million ‘Great Names for Great Britain’ campaign, which builds on the existing trend of giving relatable Mandarin names to favourite celebrities, places and foods.
“Kai Po Ju Ma” have set records with over 600,000 in their first year of opening . A new visitor centre is being built to help cope with the influx of visitors and improve their experience at the sculptures.
New Mandarin names for 23 iconic Scottish attractions have been announced in total, including Edinburgh’s Royal Mile and Glencoe.
The campaign reached nearly 300 million Chinese prospective visitors to the UK through VisitBritain’s influential Weibo and WeChat social media platforms across China. Over two million people visited the campaign pages and nearly 30 million Chinese people watched the launch video, with 13,000 new names suggested throughout the ten week-long voting period.
Andy Scott, the artist responsible for the Kelpies, said: “I’m delighted that The Kelpies have reached out to a new audience and that they have been recognised with such an evocative and dynamic Mandarin name.
“It’s a real accolade for me as the artist and the whole team involved in The Kelpies that they have been adopted for the VisitBritain campaign and been so well received in China. Download our free Kelpies screensaver